Brief History:

I spent much of my young adult life in retail food sales, beginning while still in high school when I accepted a job at Super Fresh Food Markets. I learned quite a bit about B 2 C sales and quality customer service in that time and was very eager to learn new positions and accept additional responsibility. I was a cashier, stock clerk, customer service rep, cash office clerk and Point Of Sale manager. I was the manager of several departments, ran the receiving area, was a shift manager and assistant store manager for a while. I also managed a team that was responsible for preparing a new store for grand opening.

After 10 years in the retail grocery industry, I moved on to my next challenge, which was in the wholesale grocery industry, by accepting an outside sales rep position with Kraft General Foods. At KGF, I was responsible for working with retail grocery outlets, assisting them with ordering product, merchandising, promotion and new product introductions. I'm proud to have been part of the DiGiorno pizza roll out, which is one of the most successful new product introductions in the history of Kraft General Foods.

I spent 5 years with Kraft and then took another outside sales position with Edy's Grand Ice Cream, doing much the same kind of work I did with Kraft, but with more of a focus of sales and marketing than in supply and merchandising. I was very successful at Edy's, growing my route sales each year and achieving full distribution of all of Edy's partner brands. I spent 2 very satisfying and profitable years with Edy's Grand Ice Cream before I retired from the grocery industry.

In the late summer of 2001, September 1, to be exact, I stopped working to become a stay at home dad. Shortly after that, I began writing essays and articles and rediscovered my love of writing, which had lain dormant since my college days. After a few years of writing for an audience of mostly family and friends, along with a few others who discovered me on the internet, a family friend recruited me to help her with a copywriting project she was working on. It was my first exposure to business writing and, as it turned out, I enjoyed that type of writing too. That planted the seed which became Pierce Creative Solutions.

Wow, are you still reading after all of that? Well, thank you. I appreciate your interest. Do you have questions for me? Easy.


Give me a call or send an email. I'd love to talk to you and answer any questions you have. Working from home can get kind of lonely, you know.